How we Boosted our Brand with Custom Sublimation

Sublimated Magnetic Bookmark With the LWG2026 Logo

As a small, woman-owned business rooted in the heart of our community, growing our business has always been about more than sales — it’s about connection, creativity, and community pride. Over time, one tool has truly transformed the way we show up and share our story: sublimation printing.

What started as a way to expand our product offerings quickly became one of the most powerful ways we’ve strengthened our brand and supported others in doing the same.

Why We Turned to Sublimation

Like many small businesses, we were looking for a solution that allowed us to create high-quality, products without sacrificing creativity or durability. Sublimation gave us exactly that.

The process allows designs to become part of the product itself, rather than sitting on top. That means no peeling, cracking, or fading — just vibrant, long-lasting colour that stands up to everyday use.

Supporting Local Events & Community Pride

One of the most rewarding parts of using sublimation has been how it allows us to support local events, organizations, and celebrations. From the Labrador Winter Games to community fundraisers and festivals, sublimated products have become useful keepsakes that people actually want to keep. These items don’t just promote an event — they capture memories.

Versatility That Keeps Us Growing

Another reason sublimation has boosted our business is its versatility. It allows us to:

• Quickly adapt to new projects

• Offer limited-edition or seasonal items

• Customize products for individuals and businesses

• Keep our product lineup fresh and exciting

From one-off personalized gifts to bulk orders for businesses, sublimation lets us say “yes” to more opportunities — and that flexibility has helped us grow sustainably.

Looking Ahead

As we continue to grow — from expanding our product lines to celebrating our second year with a gift shop on the local ferry — sublimation remains a key part of what we do. It’s helped us boost our business while staying true to our roots.

If there’s one thing we’ve learned, it’s this: when you invest in quality and creativity, people notice.

And we’re just getting started.